For Dogpatch Ventures, an early-stage investor in tech startups, real estate, and advisory services, I designed a logo and branding collateral that reflects the company’s roots in San Francisco’s Dogpatch neighborhood—a former blue-collar industrial waterfront district. The branding system balances a modern, professional aesthetic with subtle nods to the area’s industrial history, creating a visual identity that communicates the firm’s mission to help clients build innovative businesses, projects, and ventures while honoring its unique origins. In my portfolio, I showcase a variety of initial concepts presented to the client, providing insight into the design process and how the final identity evolved into a cohesive, polished system.