The Fallon Gateway Retail Branding and Wayfinding project involved designing a cohesive identity and navigation system for a large-scale retail development. Collaborating with the Design Director, I worked closely with the landscape designer to integrate wayfinding and branding elements within the surrounding environmental features, while also designing within the anchor tenant’s requirements. The project included coordination with the city to secure approval for a 99-foot pylon sign, ensuring the final design met municipal guidelines while maintaining strong visual impact and site visibility.